Wednesday, 18 May 2011

Rwanda Journal, Entry 32: Meet Kigali Unplugged

I met two of the minds behind Kigali Unplugged, the magazine I'll be interning at, today.
Douglas Mugerwa (left) and Benjamin Kagorola (right)
Douglas Mugerwa, the magazine editor, and Benjamin Kagorola, in charge of sales and marketing, launched Kigali Unplugged with some friends in January.

So far they've put out three copies of the magazine and are looking to expand.

From what I've seen so far, I am convinced that the magazine has potential. The main office is located in a densely populated area of town called Gikondo and shares space with a recording studio; which I think is pretty sweet.
Inside the studio at Kigali Unplugged
The magazine is not without its problems however. It is small and little known, the articles are not exactly grammatically correct and the software used to produce and format the magazine is dated by North American standards.

Even so, Douglas and his team have managed to secure advertisers and keep things organized enough to get the magazine out monthly, which is more impressive than it sounds.

They also have a fairly impressive social media presence, with over 1,200 friends on facebook after three months in print.

Tomorrow, I'm going to help Douglas deliver issues of the magazine around the city. I'm keen to see how it will be received.

2 comments:

  1. Cam,
    Email sent. BTW, is there a market still going on downtown handy to the old US consulate on the weekends? Just wondering. As I recall, that was a wicked fun place to do business...
    Cheers,
    Jim

    ReplyDelete
  2. And just to clarify, that's not that...when I was there, the banks were all closed, so if you wanted to any 'banking', that's where you had to do it. That too was the only place to find a distributor for beer. A necessary evil, I'm afraid.

    ReplyDelete